BA (Hons) Business Management with Marketing

You’ll find the modules of this course have a strong emphasis on enterprise and the development of practical skills – to prepare you for the complexities of marketing management. This course covers marketing planning, marketing strategy, market research, consumer behaviour, business logistics, team-building, leadership and general problem-solving.

Modules

Year 1
Concepts of Management Principles of marketing Financial accounting fundamentals People and organisations Business economics Management and information systems

Year 2

Core modules:

Managing the principles of e-business Managing business and innovation Marketing research Managing business logistics and negotiations Business ethics today: social and legal foundations

Optional modules:

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Business contracts Diagnostic analytics Emerging markets, and the Asia-pacific business environment Entrepreneurial mind-set – business discovery and development Environmental economics and sustainability Financial accounting and analysis Fundamentals of finance Fundamentals of project management Human resource management Retail operations Social media in a business context A foreign language and applied research report Creative and media planning The customer experience manager Luxury! The media relations manager

Year 3

Strategic management and leadership Leading and managing SMEs Consumer Behaviour Marketing Strategy & Planning

Plus two options from:

Management accounting for decision making Practical analytics Mobile applications – from idea to mass adoption Entrepreneurial finance Individual and organisational learning and development Legal protection of business creativity Brand management PRINCE2® – methodologies for project management Retail boutique and shopper behaviour Business research methods Professional placement module

Employability

> You’ll be prepared when you graduate for a career in business, management and marketing. All the way through the course, employability skills are promoted – with guest speakers from industry, business insights, graduate start-up and entrepreneur schemes. Our graduates have gone onto jobs such as: Local Business Development Manager at Audi
Consultant at JCW
Administration Assistant at NHS
Talent Intelligence Manager at Talent Intelligence
Operations and Administration at The Rose Theatre
Assistant Events Officer at Birkbeck, University of London
Customer Service at Santander UK Corporate & Commercial
Administration Assistant at Mars Capital
National Manager at Elevation Networks
Sales & partnership manager at HomeRez
Business Controller at L’Oréal Luxe Travel Retail Monde

Requirements

A Level BCC or: BTEC National Diploma DMM or:
Access to HE qualifications with 9 Distinctions and 36 Merits or:
Equivalent Level 3 qualifications worth 112 UCAS points
Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).
English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
Duration options
3 years
4 years
Start date
January, September

Fees and Applying

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3-year full-time online £9,250 (UK/EU/International)
4 & 4.5 years online £6,935 (UK/EU/International) – a deposit of £250 payable on acceptance

Full-time fees for the academic year 2020-21 for International students -from £14,470
If you need to fund your studies with a student loan you can apply via Student Finance.